Boinclo Ltd does not store credit card details nor share customer details with any third parties. This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.momknowsjack.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. This automatically-collected information is referred to as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit https://www.momknowsjack.com/.
• Log Files: Track actions occurring on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.
• We use Facebook Pixel to track customers' cookies.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number. This is referred to as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• Provide you with information or advertising related to our products or services, in line with your preferences.

We use the Device Information to help screen for potential risk and fraud (particularly your IP address) and to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns).

We run Facebook retargeting ads, collecting data via customers' cookies they have consented to, to run personalized ads to those specific customers.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.momknowsjack.com/legal/privacy. We also use Google Analytics to understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.momknowsjack.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://www.momknowsjack.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.momknowsjack.com/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by using the links below:

• Facebook: https://www.momknowsjack.com/settings/?tab=ads
• Google: https://www.momknowsjack.com/settings/ads/anonymous
• Bing: https://www.momknowsjack.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://www.momknowsjack.com/.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information below.

Additionally, if you are a European resident, we note that we process your information to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 16.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:

Boinclo Ltd

Michael Byrne [Re: Privacy Compliance Officer]

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